First simple quick how-to for using Monitor and Ethersource

This guide is to help you examine topics and targets which have been defined in our system. If you do not have defined trackers, you need to start there. Monitor and Ethersource work in most browsers, but have been developed in Chrome.


Gavagai Monitor is to track share of voice, and to get an overview of what is being talked about for a topic of interest.

    • Log in using your credentials


    • The top half of your page will show the sectors defined for you. Sectors are combinations of targets, brought together for comparison purposes. The lower half of the page will show individual targets (which typically are included in some sector).


    • Bring up a sector by clicking on its name.
    • You will see frequency graphs, showing the number of mentions for each target for the time period defined.


    • Default time period is a week. There is a blue panel with dates in the top right of the page. Click there to request e.g. a month view. You can click on the little calendar icon and specify start date.



    • Under the frequency graphs there are target panels for each target.
    • Clicking on the eye icon in the target panel toggles the visibility of the line graph for that target.


    • By clicking in the timeline so that the indicator (a small filled circle) is solid on one single date you will be able inspect the data for that specific date in the target panels below. Orange buttons will appear below in the panels for the targets for that sector.


    • Clicking on the orange button labeled “Click to explore” will give you a summary page with stories for that days’ texts for that date.


  • What insights can you find here? The main thing to look for are changes in frequency: peaks, valleys, or moments when interest in one target surpasses another one. Explore that date to see what is going on. Once you find a story of interest in the list, you can follow the links back to the original content.


Gavagai Ethersource is your tool to track tonality for a topic of interest.

    1. Log in using your credentials, as above.


    1. Click in the left menu under “Observer timeline”


    1. Highlight an observer in the list and then click “Update graph” to get a tonality view of how people refer to that observer.


    1. In the upper left menu, you can select or deselect graphs. There are ten curves to choose from in most languages (some may have extras):
      • Positive
      • Negative
      • Love (subset of Positive)
      • Hate (subset of negative)
      • Violence and anger
      • Desire and charisma and sexiness
      • Fear
      • Skepticism
      • Frequency (same data as in the monitor, as above)
      • Profanity


    1. When you have a view you like, you can export it to csv in the upper left menu under the “Advanced” tab – your browser downloads a file suitable for import into e.g. Excel.


    1. A peak of interest can be examined. Click in the bar, on the colour of the tonality that interests you.


    1. This brings up a list of items which have contributed to the tonality score for that day.


    1. For more overview, click on “Show domains” to group the texts by source domain.


  1. From the list of documents, a double click will bring up the original source document.

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