Purina One Tender Selects customer reviews indicates it’s a high quality product

Purina’s sample marketing was apparently a hit as it’s highly graded by its customers. The pricing as well as quality is highly graded as well.

Caption of a kitten and a dog.
Photo: Katlene Niven

Price

Average grade: 4,56 / 5
Occurrence rate: 11%
The sentiment decreased between 2016 and 2018 though it’s been increasing slightly since then. Correlating topics are “great” and “good”.

Sample

Average grade: 4,73 / 5
Occurrence rate: 3%
The sentiment is extremely positive and has been for quite some time. Correlating topics are “received” and “free”.



Flavor

Average grade: 4,26 / 5
Occurrence rate: 7%
The sentiment increased between 2017 and 2019 though it’s been increasing in 2020. Correlating topics are “salmon” and “love”.

Quality

Average grade: 4,43 / 5
Occurrence rate: 4%
The sentiment has been increasing since 2018. Correlating topics are “good” and “price”.

Caption of the topic “flavor” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Amazon.

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