Fitbit Coach’s app users dislike being forced to get the Premium Version

Users are far from satisfied with both the premium version of the app that is required after a trial and the fact that this premium is in the form of a subscription. Lowering costs or changing to a one-time payment might be a suggestion. However! One thing users really like are the exercises, as they find them both easy to follow and different from each other, depending on what specific program users are running.

Caption of a man working out.

Premium

Average grade: 2,40 / 5
Occurrence rate: 13%
This is the most mentioned topic. Sentiment has been on an overall decreasing trend since August 2019. Related topics are “subscription” and “access”.

Subscription

Average grade: 1,98 / 5
Occurrence rate: 10%
This is the lowest-rated topic. Sentiment has been on an overall decreasing trend since November 2018. Related topics are “cancel” and “premium”.



Easy

Average grade: 4,59 / 5
Occurrence rate: 9%
This is the highest-rated topic. Sentiment decreased from February to April but saw an increase in May. Related topics are “follow” and “great”.

Different

Average grade: 4,11 / 5
Occurrence rate: 2%
Sentiment has been on an overall decreasing trend since September 2019. Related topics are “love” and “programs”.

Caption of the topic “premium” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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