Djay’s subscriptions are unappreciated by users

We found that users are very dissatisfied with the subscription. Lowering the pricing or changing their business model could be an idea if djay want to keep their customers. However, the features available in the app are quite appreciated, and especially the mixing function is the most appreciated.

Caption of a DJ.

Mixing

Average grade: 3,84 / 5
Occurrence rate: 9%
This is the highest-rated topic. Sentiment increased from 2015 to 2017 but has since decreased. This year it saw a slight increase. Related topics are “music” and “songs”.

Music

Average grade: 3,27 / 5
Occurrence rate: 11%
This is the most-mentioned topic. Sentiment has seen a slight increase from 2017 to 2019 but this year it decreased a bit.



Subscription

Average grade: 1,98 / 5
Occurrence rate: 8%
This is the lowest-rated topic. Sentiment has been on a decreasing trend since 2016. Related topics are “pay” and “paid”.

Features

Average grade: 3,20 / 5
Occurrence rate: 8%
Sentiment has been increasing since 2018. Related topics are “new” and “pro”.

Caption of the topic “subscription” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on the App Store.

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