Customers of AJ Bell are unhappy with the account accessibility

The message is clear. AJ Bell needs to improve customer service since that receives a lot of complaints. Also, create a more efficient and secure way to place orders and resolve log-in process issues.

Caption of a hand holding bills of pounds.


Average grade: 3,68 / 5
Occurrence rate: 13%
Some claimed they had trouble trying to set up an account and also received error messages when trying to log in.

Customer service

Average grade: 4,04 / 5
Occurrence rate: 15%
Some complained about poor customer service, that it took them several phone calls and emails before resolving the issues they were having.

Phone service

Average grade: 3,84 / 5
Occurrence rate: 14%
It’s related to the topic “customer service”. It seems that some customers were uncomfortable having to place orders over the phone. It was also mentioned that the customer service representatives had been arrogant and unprofessional on several occasions.

Caption of the topic “phone service” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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