Customers of IAMS Proactive Health Kitten would like better ingredients

IAMS should improve the ingredients though they value the price of the product. Its sentiment has however started to decrease.

Caption of a kitten.
Photo: Mathias Erhart

Price

Average grade: 4,79 / 5
Occurrence rate: 9%
The sentiment has been decreasing since 2016. Correlating topics are “great” and “good”.

Ingredients

Average grade: 3,89 / 5
Occurrence rate: 3%
The sentiment was decreasing between 2016 and 2018 though it’s been increasing since then. Correlating topics are “good” and “I like”.



Flavor

Average grade: 4,73 / 5
Occurrence rate: 3%
The sentiment has been decreasing since 2018. Correlating topics are “love” and “review”.

Weight

Average grade: 4,41 / 5
Occurrence rate: 6%
The sentiment increased quite substantially in 2019 though it’s been decreasing since then. Correlating topics are “lost” and “larger”.

Caption of the topic “ingredients” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Amazon.

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