Coca-Cola customers unhappy with their damaged cans

One of our findings is that many customers experience issues with the cans. Often they are damaged or dented, which customers understandably find infuriating. Except for this, both “calories” and “diet coke” are rated very highly, suggesting customers are mindful of the calories consumed and happy with the healthier alternatives available.

Caption of a person holding a bottle of Coca-Cola.
Photo: Artem Beliaikin


Average grade: 4,23 / 5
Occurrence rate: 21%
This is the most mentioned topic. Sentiment has been increasing since 2018. Related topics are “great” and “diet coke”.


Average grade: 3,05 / 5
Occurrence rate: 14%
This topic is by far the lowest-rated topic. Sentiment decreased this year. Related topics are “damaged” and “dented”.


Average grade: 4,68 / 5
Occurrence rate: 5%
This is the highest-rated topic. Sentiment has increased this year. Related topics are “less” and “sugar”.

Diet Coke

Average grade: 4,42 / 5
Occurrence rate: 12%
Sentiment has been increasing since 2018. Related topics are “taste” and “drink”.

Caption of the topic “cans” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Amazon.

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