Purina Cat Chow customers want better ingredients

Cats seem to love the taste of the food and it’s even a winner with the pickiest of ones. They could however improve upon their ingredients as their average grade is somewhat low compared to other topics.

Caption of a kitten.


Average grade: 4,95 / 5
Occurrence rate: 4%
The sentiment has been decreasing since 2019. Correlating topics are “personally” and “turkey”.


Average grade: 4,00 / 5
Occurrence rate: 4%
The sentiment is quite volatile and it’s been decreasing since 2020. Correlating topics are “brand” and “better”.


Average grade: 4,65 / 5
Occurrence rate: 14%
The sentiment was increasing between 2012 and 2018 though it’s started to decrease since then. Correlating topics are “great” and “good”.

Picky eaters

Average grade: 4,76 / 5
Occurrence rate: 4%
The sentiment has been at a stable level after an increase between 2017 and 2019. Correlating topics are “loves” and “super”.

Caption of the topic “ingredients” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Amazon.

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