Nespresso Vertuo Coffee pods pricing deter customers

We know that Nespresso pods are a bit expensive, according to many customers. The topic still has a high grade, however. This suggests the price of the pods could act as a deterrent for new customers, but that the existing ones are somewhat accepting of the pricing. Lowering the price of pods could bring a new wave of customers. We suggest they look more into this opportunity.

Caption of a cup on an espresso machine.
Photo: Marta Dzedyshko

Simple

Average grade: 4,62 / 5
Occurrence rate: 3%
Sentiment has been on a decreasing trend since 2018, with a significant drop this year. Related topics are “great” and “espresso”.



Temperature

Average grade: 3,95 / 5
Occurrence rate: 5%
This is the lowest-rated topic in this project. Sentiment has been on a decreasing trend since 2017. Related topics are “enough” and “cup”.

Pods

Average grade: 4,02 / 5
Occurrence rate: 22%
Sentiment decreased quite a bit this year. Related topics are “expensive” and “espresso”.

Caption of the topic “temperature” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Amazon.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!