Babbel’s titles are deemed misleading by users

Babbel’s titles aren’t that relevant in regards to the content itself and they’re often misleading. Their customer service is unhelpful and customers want the ability to cancel one’s subscription within the app.

Caption of people talking.

The Lessons

Average grade: 3,56 / 5
Occurrence rate: 8%
Some customers have complained about the titles of the lessons being irrelevant to the content itself. It was also mentioned that some were dissatisfied with the fact that you only get one lesson for free before you have to pay for a subscription.

Customer Service

Average grade: 3,63 / 5
Occurrence rate: 4%
On several occasions, customer service had been unhelpful and had only provided users with standard solutions. It also seems that some didn’t find a number to call when in need of assistance, only email or chat support.

Premium Version

Average grade: 2,50 / 5
Occurrence rate: 4%
Some of the users would’ve liked to be able to cancel the premium version within the app.

Caption of the topic “the lessons” from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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