Analysis of VirginMedia reviews show customer unhappiness with their contracts

VirginMedia is keener on finding new customers rather than tending to their current ones since their offers are targeted towards new users. Customers are having a hard time canceling their contracts as well.

Caption of a VirginMedia storefront.
Photo: Betty Longbottom

The Contract

Average grade: 1,12 / 5
Occurrence rate: 24%
The sentiment is extremely low and it’s been decreasing since 2018. Correlating topics are “cancel” and “month”.


Average grade: 1,28 / 5
Occurrence rate: 15%
The sentiment is overall negative and has been so since 2016. Correlating topics are “new” and “customers”.


Average grade: 1,13 / 5
Occurrence rate: 16%
The sentiment, has, like the one for “Offers” been negative since 2016. Correlating topics are “month” and “pay”.

Caption of the topics and grades from the dashboard of this analysis.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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