Microsoft the biggest, least liked company?

Caption of a Microsoft storefront.
Photo: Mike Mozart

Insight nr. Ⅰ
“Website” is the highest-rated topic with an average grade of 1,21 / 5 and an occurrence of 13%. Sentiment has been on a decreasing trend since 2015 but spiked up this year. Related topics are “support” and “help”.



Insight nr. Ⅱ
The most mentioned topic is “help”, with an occurrence of 26% and an average grade of 1,14 / 5. Sentiment has been on a decreasing trend since 2016. Related topics are “support” and “problem”.

Insight nr. Ⅲ
“Products” has an average grade of 1,12 / 5 and an occurrence of 20%. Sentiment has been on a somewhat positive trend from 2016 but really increased this year. Related topics are “buy” and “purchase”.

Caption of the topic “products” from the dashboard of this analysis.

Conclusion and suggestions

We have a couple of insights about Microsoft. The highest-rated topic in this project, the website, has an average grade of 1,21 / 5. Frankly, it’s a terrible score. Many would assume that Microsoft would put more effort into their customer experience due to them being one of the largest and most well-known corporations. These reviews suggest almost the polar opposite. A suggestion for Microsoft is to start considering what’s being said in the reviews – it can be of great value!

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on ConsumerAffairs.

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