Bang & Olufsen’s pricing lowly rated by customers

Caption of Bang & Olufsen headphones.

Insight nr. Ⅰ
“Products” has an average grade of 3,18 / 5 and an occurrence of 12%. Sentiment has been on a slowly increasing trend since 2016. Related topics are “quality” and “buy”.

Insight nr. Ⅱ
“Price” has an average grade of 2,52 / 5 and an occurrence of 7%. The sentiment was on an increasing trend from 2016 to 2018. Since then sentiment has been decreasing. Related topics are “quality” and “products”.

Insight nr. Ⅲ
“Website” has an average grade of 2,59 / 5 and an occurrence of 4%. Sentiment has been decreasing since 2017. Related topics are “order” and “easy”.

Caption of the topic “price” from the dashboard of this analysis.

Conclusion and suggestion

The products available from Bang & Olufsen are quite appreciated by its customers. The sentiment is also on an increasing trend, so Bang & Olufsen are doing something right in this area. However, one thing users are not too keen on is the pricing. While some think the prices are fair, some customers think otherwise. Since some customers think the prices are well-adjusted to the products, the issue here is more likely how Bang & Olufsen are marketing themselves and leaving an incorrect impression of the price range.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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