Deezer users dislike playlists

Caption of a man wearing headphones.
Photo: Andrea Piacquadio

Insight nr. Ⅰ
“Quality” has an average grade of 4,48 / 5 and an occurrence of 5%. Sentiment has been varying at a high level since late 2018. Related topics are “good” and “great”.



Insight nr. Ⅱ
“Premium” has an average grade of 2,39 / 5 and an occurrence of 8%. Sentiment has been on a decreasing trend since September 2019. Related topics are “pay” and “free”.

Insight nr. Ⅲ
“Playlist” has an average grade of 2,97 / 5 and an occurrence of 5%. Sentiment increased from October 2019 to this February. Since then sentiment has decreased quite a lot. Related topics are “shuffle” and “plays”.

Caption of the topic “premium” from the dashboard of this analysis.

Conclusion and suggestion

Users are very satisfied with the quality of the music played on Deezer. The playlists are graded just below average, meaning the playlists by Deezer could use some improvement. Another insight is that the premium version of the app is not very appreciated by users, as the related topic is the lowest rated and most mentioned in this project. Deezer should focus on adding more perks to paying for the premium version and improving the ones that exist already.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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