Review analysis of TIDAL Music indicate user unhappiness with the subscription

Caption of a woman listening to music.
Photo: Andrea Piacquadio

Insight nr. Ⅰ
“Subscription” has an average grade of 2,56 / 5 and an occurrence of 6%. The sentiment has seen a somewhat decreasing trend since last November. Related topics are “free” and “trial”.



Insight nr. Ⅱ
“Playlist” has an occurrence of 7% and an average grade of 3,33 / 5. Sentiment has been increasing since January. Related topics are “shuffle” and “great”.

Insight nr. Ⅲ
“Quality” has an average grade of 4,12 / 5 and an occurrence of 12%. The sentiment is on an overall decreasing trend since last November. Related topics are “master” and “great”.

Caption of the topic “subscription” from the dashboard of this analysis.

Conclusion and suggestion

In our analysis, we see that “subscription” is quite lowly rated in comparison to the other topics in this project. A deeper analysis could perhaps reveal why customers are unhappy with their subscription.

A good thing in our analysis is that the music playlists available seem to be quite appreciated. This is one of the things that stands out a lot from similar apps. The sharing of playlists seem to be quite simple and appreciated as well. Well done!


The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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