Stingray Qello, what’s up with the subscriptions?

Caption of a concert.

Insight nr. Ⅰ
“Concerts” has an average grade of 3,00 / 5 and an occurrence of 5%. The sentiment was decreasing from 2013 until it reached a low-point in 2018. This year, sentiment has increased quite a bit so far. Related topics are “documentaries” and “watch”.

Insight nr. Ⅱ
“Subscription” has an average grade of 1,62 / 5 and an occurrence of 4%. The sentiment varies year to year but has an overall low sentiment. Related topics are “cancel” and “canceled”.

Insight nr. Ⅲ
“Quality” has an occurrence of 2% and an average grade of 3,00 / 5. The sentiment is on a decreasing trend since 2013 and has somewhat stabilized at a low sentiment. The topic has not been mentioned for a few years now. Related topics are “great” and “good”.

Caption of the topic “subscription” from the dashboard of this analysis.

Conclusion and suggestion

“Quality” was rated highly, but has not been mentioned for some time now. This suggests the quality of Stingray Qello no longer stands out in a positive way. If the quality is not worked upon, there is a risk that quality will become a weak topic for Stingray Qello in the future. 

Another insight is that “subscription” has a low rating for the project. Many users mention this in association with “cancel” or something related. Having users mention canceling a service in the reviews is generally not a positive thing. We, therefore, suggest Stingray Qello look more into this. A more in-depth analysis could explain why customers are not pleased with the subscription.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!