Google Play Music users frustrated with lack of options

Caption of a girl listening to music.
Photo: Andrea Piacquadio

Insight nr. Ⅰ
“Subscription” has an average grade of 1,94 / 5 and an occurrence of 6%. Sentiment has been in a very consistent curve since December. It decreased from December and reached the lowest point of the curve in March, and has since then started increasing. Related topics are “paid functions” and “cancel”.

Insight nr. Ⅱ
“Download” has an average grade of 2,21 / 5 and an occurrence of 8%. Sentiment has been increasing since last September. Related topics are “offline” and “library”.

Insight nr. Ⅲ
“Paywalled functions” have an occurrence of 5% and a sentiment of 1,67 / 5. Sentiment has been on a decreasing trend since February. Related topics are “subscription” and “service”.

Caption of the topic “paywalled functions” from the dashboard of this analysis.

Conclusion and suggestion

“Paywalled functions” refers to functions being unavailable unless a subscription is signed. While it made sense for some users that some functions were only available for premium users, many others were very annoyed by this. When they had to pay for these things, they responded negatively in the reviews. This is an issue for Google Play Music to focus on. Maybe introduce one free version, and one premium one, instead of doing a fusion of these?

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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