Wall Street Journal app bothers paying customers with ads

Caption of The Wall Street Journal newspaper.
Photo: Kevin Dooley

Insight nr. Ⅰ
“Subscription” has an occurrence rate of 9% and an average grade of 2,22 / 5 compared to the overall average grade of 3,13 / 5. Some customers had difficulties canceling their digital subscriptions. They were also puzzled as to why paid subscribers still had to deal with ads.

Insight nr. Ⅱ
“Sign out” has an average grade of 2,21 / 5 and an occurrence rate of 1 %. Its sentiment plummeted in 2020 and some customers are apparently being logged out constantly.

Insight nr. Ⅲ
“Ads” has an occurrence rate of 3% and an average grade of 2,56 / 5. It correlates to “subscription” and customers view the ads as annoying.

Caption of the topic “sign out” from the dashboard of this analysis.


First and foremost, it’s somewhat obvious that if you pay for a service, you shouldn’t be bothered by ads. Customers don’t like it which is understandable. They should also tend to the issues where the customer is randomly being signed-out and ease the option of ending one’s subscription.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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