PUBG Mobile might want to consider fixing the app before adding more content

Caption of a person playing PUBG Mobile.
Photo: Sparktour

Insight nr. Ⅰ
“Updates” has an average grade of 2,42 / 5 and an occurrence of 19%, making it the most mentioned topic in this project. Related topics are “bugs” and “lag”.

Insight nr. Ⅱ
“Lag” has an average grade of 2,50 / 5 and an occurrence of 12%. Correlating topics are “updates” and “problem”.

Insight nr. Ⅲ
“Graphics” has an occurrence of 6% and an average grade of 3,55 / 5. This makes it the highest-rated topic. It is often mentioned along with “good” and “smooth”.

Caption of the topic “lag” from the dashboard of this analysis.

Conclusion and suggestion

After analyzing the customer review data, we know that PUBG Mobile is considered to have good graphics, and lag is probably correlated. However, the updates are not appreciated. A focus should be optimizing the current app, fixing bugs, and making it less demanding.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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