Is Aftonbladet a tabloid or a newspaper?

Caption of building with Aftonbladet signs.
Photo: Sniper Zeta

Insight nr. Ⅰ
“Links” has an occurrence rate of 2% and an average grade of 1,63 / 5. At times, links aren’t working or they’re redirecting customers to faulty sites. The slightest of touch opens the links as well.



Insight nr. Ⅱ
“Videos” has an average grade of 1,96 / 5 and an occurrence rate of 3%. The sound doesn’t work sometimes and the ads are somewhat annoying.

Insight nr. Ⅲ
“Ads” has an occurrence rate of 16% and an average grade of 1,97 / 5. Its sentiment decreased in 2020 and customers are annoyed by the amount of click-bait and pop-up ads that ruin the experience.

Caption of the topic “links” from the dashboard of this analysis.

Conclusion and suggestions

Aftonbladet is evidently one of the largest newspapers in Sweden, but in regards to ads and click-bait, they could easily be mistaken for a simple tabloid. They should also tend to their links as well as their videos audio quality.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on App Store.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!