The ads in the Washington Post seem to be too intrusive

Caption of a man reading the Washington Post.
Photo: Elvert Barnes

Insight nr. Ⅰ
The topic “subscription” occurred in 8% of the reviews and has an average grade of 3,64 / 5. Sentiment decrease in April 2020. There were complaints about not being able, to access the subscriber content via Google login, you had to use a web browser instead. It was also mentioned that it was difficult to view the content on other devices.



Insight nr. Ⅱ
The topic “ads” occurred in 3% of the reviews and has an average grade of 2,50 / 5. It’s related to “subscription”. Some were annoyed with the blinking ads that interfered when users were trying to read the news.

Insight nr. Ⅲ
The topic “app versions” occurred in 3% of the reviews and has an average grade of 3,91 / 5. It’s related to “ads”. It seems that after the latest changes, the app is too overwhelming and there are too many intrusive ads.

Caption of the topic “subscription” from the dashboard of this analysis.

Conclusion and suggestion

The Washington Post seems to have issues with both ads and subscription accessibility. Customers that are using the app can’t log in and are thusly unable to receive subscriber content. The ads are also somewhat intrusive, there’s too many of them and they’re simply, annoying.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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