Insight nr. Ⅰ
“Product quality” has an average grade of 2,54 / 5 and an occurrence of 14%. Sentiment increased from 2016 to 2018 and has since stayed at that level. It is often mentioned along with “price” and “good”.
Insight nr. Ⅱ
“Phone calls” has an average grade of 1,16 / 5 and an occurrence of 17%. Sentiment increased slowly from 2017 to 2019 and has since then decreased a bit.
Insight nr. Ⅲ
“Return” has an occurrence of 23% and an average grade of 1,68 / 5. Since 2017 sentiment has increased, with major increases from 2018 and forward.
- If you found this analysis interesting, you might also be interested in our analysis of Marks & Spencer!
Conclusion and suggestion
While items are well-liked by customers, there is an issue with returns. This issue has seen an increasing sentiment and shows no sign of stopping now. We suggest Stradivarius improve their return policy as soon as possible. Also, “phone calls” is a major issue as well. While having a stable sentiment, there should be a focus to increase it in order to combat the low rating.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.
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