The pronunciation function of the Oxford Dictionary app seems to be flawed

Caption of an Oxford Dictionary.
Photo: hyacinth50

Insight nr. Ⅰ
“Premium” has an occurrence of 4% and an average grading of 2,48 / 5. According to customers, they’ve been constantly barraged to either buy premium or rate the app. The pronunciation feature wouldn’t work when upgrading as well.

Insight nr. Ⅱ
“Data” has an occurrence of 5% and an average grade of 2,55 / 5. Its sentiment has decreased since 2020 and customers are annoyed by the number of ads.

Insight nr. Ⅲ
“Rating” has an average grade of 2,75 / 5 and an occurrence rate of 5%.

Caption of the topic “premium” from the dashboard of this analysis.


Oxford Dictionary’s pop-ups asking for ratings are extremely annoying according to customers and are perceived as unprofessional. The app is also filled with ads and customers are having issues utilizing their pronunciation feature.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on App Store.

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