Review analysis of Taco Bell indicates poor handling of mobile orders

Caption of a Taco Bell restaurant.
Photo: Anthony92931

Insight nr. Ⅰ
The topic “promo codes” occurred in 3% of the reviews and has an average grade of 4,60 / 5. Sentiment decreases in 2020. It seems that there’s a lack of deals and offers in the app. Some also claimed they couldn’t add promo codes to their orders.

Insight nr. Ⅱ
The topic “store locations” occurred in 3% of the reviews and has an average grade of 4,46 / 5. This topic refers to the lack of understanding of how to handle app orders in an efficient way at some store locations. Some complained about incomplete orders.

Insight nr. Ⅲ
The topic “card payment” occurred in 4% of the reviews and has an average grade of 4,52 / 5. It seems that there have been issues on several occasions trying to pay with Apple Pay. Apparently, it declines certain cards. It was also mentioned that some couldn’t use their gift cards.

Caption of the topic “promo codes” from the dashboard of this analysis.

Our suggestions for Taco Bell

From our analysis, we would suggest Taco Bell consider to do some training for the employees when it comes to handling mobile app orders. Also, make it possible to pay with Apple Pay in a hassle-free way and make sure customers can use gift cards and add promo codes.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on App Store.

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