SVT Nyheter might want to improve their apps interface

Caption of Sveriges Television building.
Photo: Holger.Ellgaard

Insight nr. Ⅰ
The topic “app functionality” occurred in 3% of the reviews and has an average grade of 3,05 / 5. Sentiment decreases in 2020. Some complained about poor navigation and interface. For instance, it’s difficult to have to scroll down several times to be able to read something. When clicking a specific article, you will sometimes be redirected somewhere else.

Insight nr. Ⅱ
The topic “loading” occurred in 2% of the reviews and has an average grade of 2,50 / 5. It was mentioned that the app is so slow that it’s sometimes not usable. In some cases, some pages cannot be loaded, therefore you’re forced to visit the website instead.

Insight nr. Ⅲ
The topic “content” occurred in 3% of the reviews and has an average grade of 3,38 / 5. Some claimed that some of the content was biased and that it was hard to understand what was written because of poor language, grammar, and spelling.

Caption of the topic “loading” from the dashboard of this analysis.

Conclusion and suggestion

After analyzing the review data, we would suggest SVT Nyheter improve the overall language before publishing articles. Also, to improve the interface and navigation of the app, otherwise, it’s not necessary to even use the app if you’re sometimes forced to visit the website instead.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on the App Store.

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