Mafia City false advertisement seems to deter users

Caption of a scene from The Godfather.
Photo: Komers Real

Insight nr. Ⅰ
“Ads” is the highest-occurring topic at 10% with an average grade at 1,81 / 5. Related topics are “gameplay” and “fake” which is likely due to the discrepancy between advertised and actual gameplay.



Insight nr. Ⅱ
“Clan” has an average grade of 4,0 / 5 and an occurrence rate of 4%. “Clan” refers to the ability to form groups.

Insight nr. Ⅲ
“Pay-to-win” has an average grade of 2,65 / 5 and an occurrence rate of 2%. Correlating topics are “fun” and “good”. Its sentiment plummeted this April.

Caption of the topic “ads” from the dashboard of this analysis.

Conclusion

Games will, at times, exaggerate advertised gameplay in order to improve its appeal, and most often, it’s either harmless or some sort of cinematic trailer. As to Mafia City, it’s neither, and it’s best described as false advertisement. In this case, it’s somewhat of a double-edged sword, however. It attracted customers but likely deterred them. The ability to create clans is however highly rated and the somewhat decent pay-to-win grade suggests a balance between it and free-to-play. The recent drop in pay-to-win sentiment might be due to the likely rise in customers due to Covid-19 and their massive ad campaign. Most people don’t understand that there’s usually some downside to a free game.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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