Insight nr. Ⅰ
The topic “app functionality” occurred in 2% of the reviews and has an average grade of 3,25 /5. Sentiment decreases in 2020. It seems that the interface design is bad and that it’s hard to navigate and for instance, easy to swipe left by mistake.
Insight nr. Ⅱ
The topic “ads” occurred in 5% of the reviews and has an average grade of 2,52 / 5. Some were disturbed by the ads overlapping the page while trying to read the news.
Insight nr. Ⅲ
The topic “loading” occurred in 2% of the reviews and has an average grade of 2,45 / 5. It was mentioned that the app is slow; taking a long time loading, unable to update, making it difficult to view news content.
Our suggestion checklist to Kompas
Our three main suggestions based on the analysis are:
1. Decrease the number of ads, or make it easier to close them.
2. Optimize the loading time of the site.
3. Create a more user-friendly interface.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.
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