Hustle Castle is at loss due to false ads and “pay-to-win” mechanics

Caption of the Howth Castle.
Photo: O’Dea

Insight nr. Ⅰ
“False advertisement” has an average grade of 1,25 / 5 and an occurrence of 1%. Sentiment has seen some increase since February. Related topics are “Facebook” and “gameplay”.



Insight nr. Ⅱ
“Pay-to-win” has an occurrence of 2% and an average grade of 2,01 / 5. Its correlating topics are “events” and “fun”.

Insight nr. Ⅲ
“Interesting” has an average grade of 4,35 / 5 and an occurrence of 1%. Sentiment has been increasing since 2017. The related topics mentioned along with this one are “good” and “fun”.

Caption of the topic “false advertisement” from the dashboard of this analysis.

Conclusion and suggestion

Hustle Castle has been running an advertisement campaign consisting of short videos depicting gameplay, often with a simple puzzle that the “player” in these videos can not seem to solve. The twist, however, is that Hustle Castle is not a puzzle game. It is a role-playing base-builder. We would, therefore, suggest they change this advertisement to go in line with their actual game to not confuse people. Also, when there is an event many players experience it as “pay-to-win” since they practically can not participate unless they pay. While having events that are only intended for paying players is not out of the ordinary, they should probably consider framing the event in a way that communicates this better.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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