Guns of Glory has extremely bad timing with the ads

Caption of the Bodiam Castle.
Photo: Phillip Capper

Insight nr. Ⅰ
“Ads” is the most mentioned topic, with an occurrence of 9% and an average grade of 1,34 / 5. The sentiment is low and decreased even more in 2020. Related topics are “gameplay” and “show”, suggesting players are shown ads during the gameplay, instead of during more natural breaks.

Insight nr. Ⅱ
“Friends” has an average grade of 3,58 / 5 and an occurrence of 4%. It is usually mentioned along with “fun” and “good”. Sentiment has been on a decreasing trend since 2017.

Insight nr. Ⅲ
The highest-rated topic is “easy”, with an average grade of 4,31 / 5 and occurrence of 2%. The sentiment was on a slightly increasing trend until this year, where it fell massively. Related topics are “fun” and “great”.

Caption of the topics and grades from the dashboard of this analysis.

Conclusion and suggestion

Guns of Glory were lucky today – we have a lot of suggestions for them. First of all, it’s obvious that the established norm for mobile games needs to be explained for the new users, and apparently, many find it difficult to understand. Simpler and more explanations could ease new, inexperienced players into the game in order to keep them satisfied. Another important aspect is the invasive ads. Guns of Glory seem to show ads during intense moments – which for some is the same as having a commercial break in the middle of the climax of a movie. Ads in games can be done in a better way, for example, after a mission or level has been done but before a player is given the rewards. That is a way to keep the player in the app, while not disturbing the gameplay.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on App Store.

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