Insight nr. Ⅰ
The topic “subscription” occurred in 11% of the reviews and has an average grade of 1,88 / 5. Sentiment decreases in 2020. It was mentioned that the subscription is so expensive that it isn’t worth it. Some considered canceling their subscription because the app isn’t updating pages, only the homepage. Other than that, the pop-up ads covering the whole screen aren’t appreciated, especially among the subscribers.
Insight nr. Ⅱ
The topic “app version” has an average grade of 1,78 / 5 and occurred in 13% of the reviews. It’s related to the topic “subscription”. Customers had reportedly experienced that the new version of the app had been crashing time after time and running slow when using an Ipad. Also, the articles in PDF format were, in some cases, unreadable.
Insight nr. Ⅲ
The topic “ads” occurred in 6% of the reviews and has an average grade of 1,98 / 5. Sentiment decreases in 2020. It’s related to “subscription”. As mentioned previously, the app is full of advertisements.
- If you found this analysis interesting, you might also be interested in our analysis of the New York Times!
Conclusion and suggestion
Based on the review data, the message is clear: decrease the number of ads to make the readers more satisfied. The invasive ads seem to be the root cause of many negative reviews – for example, the number of ads make some people question whether it’s worth paying for a subscription. Also, we would suggest a general improvement of the app that makes it less laggy and create a more efficient interface to navigate.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on App Store.
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