Zara Home seems to have issues keeping track of their stock

Caption of Zara Home storefront.
Photo: Gpccurro

Insight nr. Ⅰ
“Waiting times” has an average grade of 2,20 / 5, the second-highest. Occurrence is at 4%. Since 2018 sentiment has increased, with a drastic rise this year. It is often mentioned along with “customer service” and “responded”.



Insight nr. Ⅱ
“Stock” is the lowest-rated topic with an average grade of 1,00 / 5. Occurrence is at 3%. There was a brief increase in sentiment in 2019, but this has since decreased to a more negative one.

Insight nr. Ⅲ
“Selection” has an average grade of 2,60 / 5 and an occurrence of 2%. This year, sentiment has decreased. A topic mentioned frequently alongside this one is “love”.

Caption of the topics and grades from the dashboard of this analysis.

Conclusion

Customers seem to like what Zara Home has to offer. In fact, they seem to like it so much that it is often out of stock! While this issue easily can be seen as something positive, since items are selling fast, it can easily leave a negative association with customers. This is easy to notice when you look at the average grade for “stock”. One thing Zara Home seems to have under control is their customer service. Specifically, it is fast. A common problem for all customer service, in almost all branches, is how slow it is. As such, having a fast one is a great thing.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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