Insight nr. Ⅰ
The topic “learn french” has an occurrence of 12% and an average grade of 4,55 / 5. It is the biggest topic and it’s very positive. A lot of readers seem to use Le Monde and their app to learn french.
Insight nr. Ⅱ
The topics “slow app” and “loading times” are negative. The average grades are 2,27 / 5 for “slow app” and 2,64 / 5 for “loading times”.
Insight nr. Ⅲ
“Adverts” is a negative topic for the overall grade with an average grade of 2,92 / 5. It seems like the adverts reappear even after closing the pop-ups.
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Conclusion and suggestion
Our suggestion for Le Monde is to use the people who want to learn French for marketing purposes and reach outside of France. The app is also in need of improvement, so Le Monde should look into ways of making it more efficient for the users since it seems to be slow. Other than that, they should try to solve the problems with the reappearing adverts.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.
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