Daily Mail Online’s ads are driving people crazy

Caption of Daily Mail Online website.
Photo: AJC1

Insight nr. Ⅰ
We can see that “adverts” is a negative driver for the project. With an occurrence of 27% and an average grade of 1,38 / 5, it’s the most mentioned and one of the most negative topics in our analysis.



Insight nr. Ⅱ
To go even deeper into the advertising problem, we made “pop-up ads” a topic in its own right. We can see that “pop-up ads” has a low average grade of 1,31 / 5 and seems to bother readers.

Insight nr. Ⅲ
The topics “covered screen” and “stop ads” both deal with the pop-up issue. People can’t see the content due to adverts covering the screen and they get tired of closing pop-up adverts.

Caption of the topic “pop-up ads” from the dashboard of this analysis.
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Conclusion and suggestion

The biggest problem seems to be adverts. In particular the pop-ups, since apparently they cover the screen which make the users unable to see the screen. Therefore, we suggest that Daily Mail Online try to sort this out and make the pop-up ads more discrete, in order to keep their users satisfied.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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