The improvements of Superbrugsen

Caption of SuperBrugsen storefront.
Photo: Claracatharina

Insight nr. Ⅰ
“Checkout” has an average grade of 1,97 / 5. Occurrence is at 9%. Since 2016 the sentiment has been on an increasing trend. Correlating topics are “staff” and “queue”.



Insight nr. Ⅱ
“Staff” has an average grade of 3,04 / 5 and an occurrence of 16%. The sentiment was decreasing since 2016 but has seen an increase this year.

Insight nr. Ⅲ
“Offers” has an occurrence of 6% and an average grade of 2,20 / 5. Since 2018 sentiment has been increasing. Correlating topics are “prices” and “personal”.

Caption of the topic “checkout” from the dashboard of this analysis.
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Conclusion

The analysis surprises us with its positive results. The staff at SuperBrugsen is one of the things that customers like the most. The increase of the topic this year and the high score indicates that SuperBrugsen stepped up their service lately – well done! Also, the checkout process seems to have been an issue in the past, but the increasing sentiment suggests this is also being worked on. This makes us curious, what business initiatives have been taken to do this progress? Apparently, it has been good for them.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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