It seems that Metro Cash & Carry has discounts that customers dislike

Caption of Metro Cash & Carry storefront.
Photo: WH33LS 

Insight nr. Ⅰ
“Selection” has an average grade of 4,41/ 5 and an occurrence of 5%. The sentiment has decreased since 2018. Related topics are “product quality” and “price”.

Insight nr. Ⅱ
“Price” has an average grade of 3,06 / 5 and an occurrence of 10%. Sentiment has been increasing since 2017. “Selection” is the second most correlating topic.

Insight nr. Ⅲ
“Discount” has an occurrence of 4% and an average grade of 2,31 / 5. Since 2018 sentiment has decreased. Related topics are “price” and “special”.

Caption of the topic “discount” from the dashboard of this analysis.

Conclusion and suggestion

Customers apparently have a positive association with Metro Cash & Carry when it comes to pricing! Therefore, “discount” should be a positive driving factor, but it is not, which surprised us. The decreasing sentiment in the last years is also a bad sign. A more in-depth analysis should be made to pinpoint the reason for this, in order to improve the discounting strategy. Discounts are in general attracting customers and generating positive reviews, but Metro Cash & Carry fails at this.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Facebook.

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