Insight nr. Ⅰ
“Navigating” has an average grade of 2,06 / 5 and an occurrence of 13%. This year, sentiment spiked up, after a period of decrease since 2016. This topic is often mentioned along with “packaging” and “shelf”.
Insight nr. Ⅱ
“Packaging” is the lowest-rated topic, with an average grade of 1,46 / 5 and an occurrence of 10%. Sentiment has decreased since 2017.
Insight nr. Ⅲ
“Product range” is the second-highest rated topic, with an average grade of 2,73 / 5. For comparison, the highest has an average grade of 2,74 / 5, so they have very similar grades. Occurrence for “product range” is 5%.
- If you found this analysis interesting, you might also be interested in our analysis of Meny!
Conclusion and suggestions
According to our analysis, customers have a hard time navigating in the stores. Since “shelves” are mentioned it might be an idea to have clearer indications of sections, visible from further away in order to ease the location of specific products. We can also see in our analysis that Meny seem to have an issue with their packaging. If this refers to packaging for orders shipped from Meny or refers to packages inside the store is not clear. A deeper analysis should be made in order to find out and solve this issue since it affects customer experience in a very bad way.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.
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