Review analysis of MARCA shows the need for less ads

Caption of Spanish football players.
Photo: cabezadeturco

Insight nr. Ⅰ
The topic “app version” occurred in 8% of the reviews and has an average grade of 1,68 / 5. It seems that some are dissatisfied with the latest version of the app. This is because users had problems finding rankings and matching results. Also, the app crashes a lot and it’s not updating either.

Insight nr. Ⅱ
The topic “view results” occurred in 3% of the reviews and has an average grade of 1,79 / 5. As mentioned previously, some complained it was difficult to navigate through rankings and match results after the new update.

Insight nr. Ⅲ
The topic “ads” occurred in 9% of the reviews and has an average grade of 1,38 / 5. Sentiment decreases in 2020. It was mentioned that the number of video ads, constantly popping up, covering the whole page, makes it difficult for users to watch the news.

Caption of the topic “ads” from the dashboard of this analysis.

Conclusion and suggestions

From our analysis of customer reviews, it’s obvious that something needs to be done about the ads. At least MARCA could make it less intrusive – no one appreciates an ad that is covering the whole page. Another suggestion for MARCA, based on our analysis, is to resolve the issues with viewing match results and rankings. Preferably as soon as possible due to the many negative opinions about it.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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