Insight nr. Ⅰ
“Prices” is the second most mentioned topic, with an average grade of 1,70 / 5 and an occurrence of 15%. Sentiment has been decreasing since 2017. It is usually mentioned along with “good” and “old”.
Insight nr. Ⅱ
“Product range” has an average grade of 2,70 / 5 and an occurrence of 5% Sentiment was decreasing until an increase this year changed this trend.
Insight nr. Ⅲ
“Advertising” has an average grade of 1,50 / 5 and an occurrence of 6%. Correlating topics are “walls” and “vocabulary”.
- If you found this analysis interesting, you might also be interested in our analysis of Mercadona!
Conclusion and suggestions
Apparently, customers are quite satisfied with the selection found in Edeka. Previously, the sentiment decreased and received a low score – but the increase this year suggests the issue with product range has been solved. Also, customers are quite annoyed by advertisements, with a low grade associated with the topic. We suggest Edeka try to improve their advertisements since it otherwise risks affecting the reputation of Edeka.
Get Started for Free
Learn about our AI-powered text analysis tool in a Personal Demo.
Then get a Free Trial to test-run Gavagai Explorer using your own data.
The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.
Want to try this kind of analysis on your own data?
Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.