Edeka, poor ads for the good food

Caption of an Edeka store.
Photo: Bubinator

Insight nr. Ⅰ
“Prices” is the second most mentioned topic, with an average grade of 1,70 / 5 and an occurrence of 15%. Sentiment has been decreasing since 2017. It is usually mentioned along with “good” and “old”.

Insight nr. Ⅱ
“Product range” has an average grade of 2,70 / 5 and an occurrence of 5% Sentiment was decreasing until an increase this year changed this trend.

Insight nr. Ⅲ
“Advertising” has an average grade of 1,50 / 5 and an occurrence of 6%. Correlating topics are “walls” and “vocabulary”.

Caption of the topic “prices” from the dashboard of this analysis.

Conclusion and suggestions

Apparently, customers are quite satisfied with the selection found in Edeka. Previously, the sentiment decreased and received a low score – but the increase this year suggests the issue with product range has been solved. Also, customers are quite annoyed by advertisements, with a low grade associated with the topic. We suggest Edeka try to improve their advertisements since it otherwise risks affecting the reputation of Edeka.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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