Academy Sports made their website worse than before

Caption of an Academy Sports storefront.
Photo: Michael Rivera

Insight nr. Ⅰ
“Navigating” has an average grade of 1,19 / 5 and an occurrence of 16%. Sentiment has decreased this year. Correlating topics are “stock” and “anymore”.

Insight nr. Ⅱ
“Stock” has an average grade of 1,03 / 5 and an occurrence of 17%. Sentiment decreased this year for this topic as well. A correlating topic is “boots”.

Insight nr. Ⅲ
“Selection” has an average grade of 1,22 / 5 and an occurrence of 5%. It is often mentioned along with “unfortunately” and “provide”.

Caption of the topic “stock” from the dashboard of this analysis.

Conclusion and suggestion

Unfortunately, Academy Sports receives overall low grades. “Stock” is one of many extremely low rated topics. Apparently Academy Sports’ boots are pointed out, suggesting they are often out of stock. We suggest they look over their supply of boots. Also, customers talk less these days about the navigation on the site. The fact that “anymore” is a correlating topic suggests navigating has been better before, but after some changes have become a negative factor. Perhaps a good idea could be to go back to previous versions of the site and explore what customers liked about it. Make sure to change the right things on the site!

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on ConsumerAffairs.

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