Insight nr. Ⅰ
“Offers” has an average grade of 2,18 / 5 and an occurrence of 13%. Sentiment has been o an increasing trend since 2016 after a decreasing trend starting in 2010. It is often mentioned along with “newspaper”
Insight nr. Ⅱ
“Prices” is the most mentioned topic, with an occurrence of 20%. The average grade is 2,62 / 5. Sentiment has been decreasing since 2016.
Insight nr. Ⅲ
“Messy” has an average grade of 2,44 / 5 and an occurrence of 7%. Sentiment saw an increase in 2019. This topic is often mentioned along with “navigating” and “dirty”.
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Customers mention “offers” along with “newspaper”, suggesting offers are advertised in relevant newspapers. However, while this marketing seems to work, newspapers have the drawback of being printed. As such, when an offer is no longer available it is still advertised. This can leave customers that are interested in these offers disappointed. “Messy” is a topic that one would expect to be at the bottom of the ratings, however, it seems customers do not mind it too much. It is still an issue and therefore should be addressed before it becomes a major negative driving factor.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.
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