Insight nr. Ⅰ
The topic “home delivery” occurred in 4% of the reviews and has an average grade of 1,38 / 5. Some claimed that they couldn’t trust the home deliveries because of expired products, delays, etc. Now it seems that Mercadona cannot live up to delivering groceries in time, and due to the high demand they have temporarily suspended this option. This was mentioned to be a problem, especially for people who are at higher risk during the Corona crisis.
Insight nr. Ⅱ
The topic “managers” occurred in 3% of the reviews and has an average grade of 1,67 / 5. It’s related to “cashiers”. Some complained that the store managers had arrogant attitudes and were unwilling to help.
Insight nr. Ⅲ
The topic “cashiers” occurred in 9% of the reviews and has an average grade of 1,25 / 5. It was mentioned that some cashiers had been rude. Also, in some cases, customers felt deceived when they received the wrong change.
- If you found this analysis interesting, you might also be interested in our analysis of Grocery Outlet!
Challenges for Mercadona
Mercadona have some major problems with making the home delivery of groceries arrive on time, according to our data. They have apparently even temporarily suspended that option. That combined with rude cashiers and managers in the store makes it a risky, non-sustainable business. Why would customers shop at Mercadona if the staff in-store are rude, and the option to order home delivery no longer works? Looks like Mercadona needs to step it up!
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.
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