Life Style Sports might want to consider updating their website

Caption of Life Style Sports storefront.
Photo: SportsRetail

Insight nr. Ⅰ
“Website” has an average grade of 1,85 / 5. Occurrence is at 13%. Sentiment decreased massively in 2015 and has since stayed at a low level, only decreasing since 2017. We can presume Life Style Sports had a major overhaul of their website, and that this led to the drop in sentiment. Whatever they changed, customers did not like and have not taken a liking to yet.



Insight nr. Ⅱ
“Product quality” has an average grade of 1,52 / 5 and an occurrence of 9%. Sentiment has been decreasing since 2014. Apparently customers had higher expectations of the quality of products sold by Life Style Sports.

Insight nr. Ⅲ
“Staff” has an average grade of 2,53 / 5, the highest of any topic. Occurrence is 12%, making this topic a major positive driving factor. However, sentiment has been decreasing since 2016, stabilizing in recent years.

Caption of the topic “website” from the dashboard of this analysis.

Conclusion

It is easy to find examples of good websites, and it is quite simple to improve a website nowadays. There is no excuse for not fixing issues with your website, and Life Style Sports should really take action and solve this issue quickly. The staff at Life Style Sports is one of the few things that can be considered good about them. Overall, grades are low and the sentiment is decreasing in many topics. Life Style Sports really need to make some improvements, otherwise, there is no saying how long they will survive in today’s competitive market.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Facebook.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!