Jack Wills, what’s going on with your policies?

Caption of a Jack Wills storefront.
Photo: Mdpreston4288

Insight nr. Ⅰ
“Policy” has an average grade of 1,19 / 5 and an occurrence of 12%. Sentiment has been decreasing since 2017. It is often mentioned alongside “changed” and “change”, which are practically the same.

Insight nr. Ⅱ
“Product quality” has an average grade of 2,42 / 5 and an occurrence of 18%. Sentiment has decreased this year. It is often mentioned along with “poor”.

Insight nr. Ⅲ
“Staff” has an average grade of 2,44 / 5 and an occurrence of 10%. Sentiment has been on a decreasing trend since 2015. It is often mentioned along with “helpful” and “friendly”.

Caption of the topic “policy” from the dashboard of this analysis.
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Keep it up, Jack Wills!

Jack Wills seems to have continuously shifting policies. This can easily confuse customers, and in turn, leave a negative feeling after issues arise from this. The staff at Jack Wills is something that has left positive associations, but from the continuous decrease, we can see that this is no longer the case. Jack Wills should focus on improving this, in order to reach the levels they were once at.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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