C&A might want to look over their supply

Caption of a C&A storefront.
Photo: Rosemoon

Insight nr. Ⅰ
One of the highest ratings goes to “price”, with an average grade of 3,85 / 5 and an occurrence of 9%. The sentiment was on a decreasing trend, until a major increase in 2020. Related topics are “product quality” and “good”.

Insight nr. Ⅱ
“Website” has an average grade of 1,79 / 5 and an occurrence of 16%. Sentiment has been decreasing since 2017. Associated topics are “goods” and “stock”.

Insight nr. Ⅲ
“Stock” has the second-lowest rating, with an average grade of 1,61 / 5 and an occurrence of 10%. Sentiment has been slowing down its decrease, and actually saw an increase this year.

Caption of the topic “website” from the dashboard of this analysis.


For a fast-fashion retailer, prices and stock are two important topics. “Price” is a major positive driver for C&A since the whole concept of fast-fashion is cheap clothing of the latest trends. However, for “stock” to be so lowly rated is an issue. Since the latest trends are mass-produced, there should be a decent stock available. Otherwise, one of the foundations for fast-fashion is missing. “Website” is a topic that should be fixed as soon as possible. It is not too difficult to improve websites these days, and any decently sized company should put at least some focus on their site.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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