Bricoman, your calls are horrors in the morning

Caption of lumber.
Photo: Jesse Wagstaff

Insight nr. Ⅰ
The lowest rated topic is “phone calls”, with an average grade of 1,21 / 5 and an occurrence of 16%. Sentiment has been increasing since 2018. It is often mentioned along with “mornings”, suggesting Bricoman often calls customers in the mornings.



Insight nr. Ⅱ
“Navigating” has an occurrence of 17% and an average grade of 1,63 / 5. Sentiment has been increasing since 2017. The most correlating topics are “website” and “absurd”.

Insight nr. Ⅲ
“Price” is the highest-rated topic, with an average grade of 2,02 / 5. Occurrence is at 17%. This year, the sentiment is decreasing. It is often mentioned along with “product quality”.

Caption of the topics and grades from the dashboard of this analysis.
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Conclusion

Unfortunately, customers do apparently not like getting calls early in the morning. Therefore, a simple improvement is to just call later in the day. Also, the navigation on the website should be a high priority since customers find it “absurd”, as it is today.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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