Ted Baker, high-quality products are often out of stock

Caption of Ted Baker storesign.
Photo: Jimmy Baikovicius

Insight nr. Ⅰ
“Stock” is by far the lowest-rated topic, with an average grade of just 2,50 / 5. For comparison, the project’s overall average grade is 4,05 / 5. Occurrence is 3%, so not too high but high enough to be an issue. Sentiment has started to increase this year. It is mentioned along with “sizes” in about 20% of the reviews.

Insight nr. Ⅱ
“Sizes” have an average grade of 4,05 / 5 and an occurrence of 5%. In about 10% of these reviews “stock” is mentioned. Sentiment has been slowly decreasing since last august, with an increase in march 2020.

Insight nr. Ⅲ
The most mentioned and highest-rated topic is “product quality”, with an average grade of 4,76 / 5 and an occurrence of 22%. The sentiment is stable at a highly positive level. There is no question that customers love the quality of the products they get from Ted Baker.

Caption of the topic “stock” from the dashboard of this analysis.


According to our analysis of the review data, Ted Baker has already come close to perfection with the quality of the products, and as such should strive to keep that up in order to not lose this reputation. So, great work with that! However, it appears that some sizes are out of stock frequently. While this is not the most occurring issue, it is a major issue nonetheless. Presumably, Ted Baker has a good idea of what sizes sell out quickly. Therefore, it should not be an issue to keep some extras in stock in order to prevent this. It is a simple solution and could help them sell even more and continue to improve customer impressions.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!