Some of the world’s largest supermarkets are lacking a proper online grocery delivery service

Caption of an Aldi.

We’ve previously explored the Grocery delivery industry and somewhat concluded that it’s highly graded with some downsides such as a lack of freshness and vegetarian and vegan options. This study was done by analyzing companies specializing in online grocery delivery, meaning they don’t have physical stores. So how do supermarkets doing then? Are they as good, better or worse? With the risk of spoiling the satisfaction of reading this article, they are way worse… unfortunately.

Why do we say this?

The issues with our three supermarkets are flaws with some of their service’s core functionality. The company’s online stores are all poorly rated and the topic correlates with ordering products as well as the deliveries. An online grocery service’s ability to deliver products is, for obvious reasons, of grave importance. Aldi, Sainsbury and Wal-Mart have, like their online shop, missed their mark. Sainsbury has the highest-rated delivery grade at a measly 1,6 / 5. However, there’s no common denominator as to why the companies have such a low average grade for their delivery service. None of the companies have matching correlating topics to “delivery”.

Caption of all the topics from the dashboard of Aldi.

Supermarkets haven’t quite got the hang of online grocery delivery yet and they might very well need to restructure some of their services. These are some of the biggest supermarkets in the world so they should be able to develop a decent delivery service.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All the texts for Aldi, Walmart and Sainsbury that were analyzed in this article were collected from public online data published on TrustPilot.

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