Does Fakta have the longest queues on Earth?

Caption of Fakta storefront.
Photo: Søren1997

Insight nr. Ⅰ
The most mentioned topic is “navigating” with an occurrence of 14% and an average grade of 2,07 / 5. Sentiment has seen a clear decrease since 2015, with the current sentiment being 100% negative.



Insight nr. Ⅱ
“Employees” has an average grade of 1,83 / 5 and an occurrence of 11%. Sentiment has seen a clear decreasing trend since 2017.

Insight nr. Ⅲ
“Checkout” has an average grade of 1,77 / 5 and an occurrence of 9%. Sentiment has been decreasing since 2013, and the topic is often mentioned along with “queue”.

Caption of the topic “checkout” from the dashboard of this analysis.

Conclusion and suggestions

It is clear customers think the checkouts could use some work. Opening more checkouts quicker, before the queue becomes a frustration among customers, could very well be enough to solve this. Having a clearer layout of the stores, clearer signs, or perhaps a map of some sort is a way to assist customers in finding navigation easier. Since changing the whole layout is quite a large undertaking, the later options might be a more reasonable approach.


The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!