How Nike manages to sell highly rated clothes and be environmentally friendly at the same time | Earth Day

Caption of a Nike store.
Photo: Firzafp

Clothing has been, and always will be, viewed as a form of art. It’s the possibility to express oneself by simply dressing and most of us want to dress trendy, we want to be edgy but at the same time original. Sadly, what we often fail to understand is how the clothing retail affects our climate. It’s a dirty business and people are unaware of it. Did you know that in order to create a pair of jeans, you need roughly 10,000 liters or 2,600 gallons of water? Fortunately, there are companies who’ve proven that eco-friendly clothing is a feasible option. One of those companies is Nike and honestly, we’re rooting for them.

Why do we say this?

Nike is, unfortunately, facing the same problems as Tesla and even though their average grade is higher than that of Tesla, they have the same discrepancy between features and core functionality. Their bugfixes are substandard and the sentiment has started to decrease while the payment issues agitate customers. Apparently, canceled transactions are common due to high security. However, on a positive note, Nike’s average rating for these topics is substantially higher than competitors such as Adidas and Under Armour.

And as to the features – customers love them. Their selection and quality of shoes are rated at an astounding 4,34 / 5. For reference: Adidas and Under Armour are graded at 1,49 / 5 and 1,99 / 5. Furthermore, the custom design feature is highly appreciated and has an average grade of 4,21 / 5. Their option of reserving products is also highly graded at 4,56 / 5. What’s fascinating about Nike is their ability to create interesting as well as functional clothing and shoes. Moreover, they never seem to miss their mark. Their ability to create new products is graded at 4,25 / 5, which is amazing.

Caption of a comparison graph between these three brands.


The fashion industry is a threat to our way of life and our climate. Why? Well, people are ignorant. Knowing how our actions affect the climate is irrelevant, Instead, we cling to trivial information. Does this handbag match my outfit? Are these shoes too 2010? Fortunately, there are companies that want to make a difference for our planet and our behalf. One of those companies is Nike.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. The texts for Nike, Adidas and Under Armour that have been analyzed in this article were collected from public online data published on the Appstore.

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