Whole Foods Market, the Eco-Friendly company that struggles with their shopping list | Earth Day

Caption of a Whole Foods Market.
Photo: ChadPerez49

At last, ending our three-part Earth Day-project is Whole Foods Market. As the name implies they sell food, or more accurately, they sell groceries. The agricultural industry is somewhat convoluted and has been a hot topic for many decades.

The usual issues are pesticides killing bees and overfertilization killing fish. These subjects have existed for some time and the debate was somewhat idle until veganisms entered the game, this in return unraveled a dozen topics we never knew of. One of these subjects was the meat industry, which is a sore spot for some. The current meat industry, is, unfortunately, dangerous for our environment. Though it’s lucrative and stores will continue to sell their products. In the best of worlds, they wouldn’t, or the industry would be more eco-friendly. Nonetheless, there are companies that actually sell meat and are eco-friendly at the same time, one of them is Whole Foods Market.

Why do we say this?

This has been an interesting and joyful project where we’ve had the opportunity to analyze some of the so-called Green Giants. Both Tesla and Nike proved that you can be environmentally friendly yet better, but alas, Whole Foods Market didn’t. Compared to competitors such as Raley’s or Sprouts Farmers Market, they either place second or third. Their discounts are rated at a measly 2,21 / 5 and correlates to their shopping list who has an average grade of 2,05 / 5. Their products are graded at 1,99 / 5 and correlate to the shopping list as well. It seems like most of their issues could be solved by correcting issues related to their shopping list.

Caption of a comparison graph between these three brands.

Furthermore, their other projects such as Amazon Prime, connectivity and the apps search function is also poorly graded. Their recipes, however, are graded at a high 3,43 / 5, which is nice. Whole Foods Market’s app is, unfortunately, quite bad and a complete restructure might be in order. It’s frustrating, but at the same time reveals that the environmentally friendly market is still evolving and we want to help. We want to make a difference and believe we’re able to.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All the texts analyzed in this article are collected from GooglePlay and the Appstore.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!